Faust Labs - Information Architecture

ZoneAlarm Identity Protection Minisite

Minisite to educate users about identiy theft and introduce them to third-party identity theft protection services. The offering of these services was integrated with content regarding free tools and techniques for consumers in order to make a single destination.

AltaVista Search Redesign

Based on CMGI's new "mega-portal" strategy for AltaVista, the home page and search product had to be completely overhauled to reflect and feature the variety of new media and commerce offerings. Most work had to be done before the new branding was finished. Usability testing was done to determine if users were interested in a more powerful search offering which could display many different types of data on one page. All work was completed in 10 weeks. Page-wide network clickthrough increased over 5% and "Hot Searches" area over 50%.

Return Path Site Architecture

Merging of two seperate facets of Return Path: the business and consumer sites. Previously, sites had 2 seperate URLs and different visual design and navigation. Coincided with a complete overhaul of business and corporate content to reflect updated business priorities of the company.

My Evite/Evite Today

Following market research about lack of awareness of Evite's product offerings outside of the invite service, the main member page was redesigned to feature and upsell the Reminders, Polls and Photo Albums products. Space for greater advertising and partnership was also needed. The addition of a weekly and monthly calendar was done to help users remember their events and to provide contextual commerce opportunities.

AltaVista Company Info Mini-Site

As a result of an acquisition by AltaVista, a whole new collection of data about US businesses had to be integrated into the AltaVista network. Increased offering of AV network services was a priority as well as traffic to partner sites. Visual design was done to match new AltaVista look and feel.